Latest articles
What Is a Good Click-Through Rate for a Blog Post?
There is no single good click-through rate for SEO because it depends on position, query type, and result features. Learn how to judge your CTR and raise it with better titles.
The Search Console Performance Report, Explained
The Performance report shows clicks, impressions, click-through rate, and position for your pages and queries. Learn what each number means and how to read the report.
Reading Blog Traffic in Google Analytics 4
Google Analytics 4 can show how many people visit your blog, where they come from, and which posts they read. Here are the reports and metrics a small blogger actually needs.
Adding New Sections to a Post That Already Ranks
Adding a section to a ranking post can win more queries, but careless edits can hurt it. Learn how to choose what to add, where to put it, and how to protect what works.
How to Find the Posts Most Worth Updating
Not all old posts deserve the same effort. Use Search Console to find posts with high impressions and weak positions, then rank them by likely gain per hour of work.
Redirects for Deleted Posts: What to Send Where
When you delete or merge a post, a redirect sends visitors and search engines to the right place. Learn when to use a 301, where to point it, and mistakes to avoid.
Should You Change the Publish Date After an Update?
Changing a publish date after a real update can be fine, but doing it for tiny edits misleads readers. Learn when to show an updated date and how to handle it honestly.
Should You Delete Old Blog Posts? A Decision List
Deleting old posts is sometimes right, but not often. Use this decision list to choose between keeping, improving, merging, redirecting, or removing a post that gets no traffic.