Latest articles
Using People Also Ask to Plan Your Posts
The People Also Ask box shows real follow-up questions for a search. Learn how to collect them, sort them into posts and sections, and write answers that fit the format.
Keyword Clustering: Grouping Terms Into One Post
Keyword clustering groups related searches that one page can answer together. Here is how to cluster by hand using the results page and avoid writing competing posts.
Mining Google Search Console for Keyword Ideas
Search Console shows the queries your site already appears for. Learn how to filter the report to find near-miss keywords, new topic ideas, and gaps in your existing posts.
What a Keyword Difficulty Score Does and Does Not Tell You
Keyword difficulty scores estimate how hard a ranking is, but each tool calculates them differently. Learn what they measure, where they mislead, and how to use them well.
How to Find Low-Competition Keywords by Hand
You can judge keyword competition without paid scores by reading the results page. Here are the signs of a beatable search and a routine that takes ten minutes per keyword.
The Four Types of Search Intent, With Examples
Search intent is the reason behind a query. Learn the four common types, how to tell them apart on a results page, and how to match your post to each one.
Long-Tail Keywords: What They Are and How to Find Them
Long-tail keywords are longer, more specific searches with less competition. Learn how to spot them, why they suit small blogs, and where to find them for free.
Free Keyword Research Tools Worth Using
You can do solid keyword research without paying for anything. Here is what Google's own free tools, autocomplete, and a spreadsheet can each do for a small blog.